Creative Agent

Your AI Creative Designer

Hawky's Creative Agent ships finished, on-brand creatives -each one backed by your past winners, competitor patterns, and portfolio gaps. Approve every batch, or hand it the keys.

Trusted by 100+ brands and agencies

The differentiator

Every Creative is data-driven and on-brand.

See which winner it descends from, the competitor pattern it borrows or counters, the portfolio gap it fills, and the creative's own DNA. Every claim is sourced from Feather -the context layer that holds your brand's entire performance memory.

Why this creative?
Why this creative -BONEBROTH+ evidence panel showing brand winner inheritance, competitor pattern, portfolio gap, and entity DNA
How it works

A Creative loop that gets sharper
every cycle.

Past winners, competitor patterns, and portfolio gaps feed in. The Creative Agent synthesises concepts, renders them on-brand, waits for your approval, and launches. Performance reads flow back to Feather -the context engine where your brand kit, past winners, competitor moves, and every campaign read all live. Every cycle starts smarter than the last.

Powered byFeatherDBYour brand's context engine
Step 01
Analyse

Pulls winners + competitors + gaps. Generates concepts with rationale.

Step 02
Produce

Brand kit baked in. On-brand by default. Drops into your inventory.

Step 03
Approve

Seat-level reviewers. Email + Slack + in-app. Decide per creative.

Step 04
Launch + Learn

Live on Meta and Google. Performance writes back to Feather.

Powered by
FeatherDB
Your brand's context engine
Analyse

Pulls winners + competitors + gaps. Generates concepts with rationale.

Produce

Brand kit baked in. On-brand by default. Drops into your inventory.

Approve

Seat-level reviewers. Email + Slack + in-app. Decide per creative.

Launch + Learn

Live on Meta and Google. Performance writes back to Feather.

↻ Next cycle starts here
Triggers

Run on schedule. Run on signal. Run on command.

The Creative Agent doesn't wait for a brief. It fires on the cadence you set, when live performance slips, or the moment you click Run Now.

Cadence picker -Stackline · SMB Weekly Push, repeats every Wednesday at 9:00 ET
01

Scheduled

The default. Pick a day, a time, and a cadence. Weekly Wed 9am · Biweekly Fri · Monthly first Monday.

ExampleStackline · SMB Weekly Push runs every Wed at 9:00 ET. 6 statics into the inventory. Approvers notified.
Spoke 350 · SF Metro Ad Set fatigue detection -CTR down 18% over 7D, auto-fired at 09:42 PT
02

Performance signal

The platform watches your live creatives. When an ad set fatigues, an audience under-serves, or CPL spikes on a slice, it spawns a task pointed at that exact campaign.

ExampleSpoke 350 · SF Metro ad set CTR drops 18% over 7D. A task fires. 3 new statics queued for that ad set.
Run now modal -Hatcher Bridal Studio Edit counter-launch against rival drop, 4 statics queued
03

Manual

Click Run Now. Useful when a new offer drops, a competitor moves, or you want one more batch before the next scheduled run.

ExampleCompetitor launches Studio Origin push at 11:14 ET. You hit Run Now on Hatcher Bridal Studio Edit. Counter rows live by 5pm ET.
Destination

Every Action knows
exactly where it goes.

A action isn't a pile of random creatives. It's bound to a specific campaign and ad set on Meta or Google. When the batch is approved, creatives push to that placement. No guessing where the work belongs.

Destination chain -Klar Finance · Salaried 28-45 Push bound to Meta, US Personal Loans Lead Gen Q3 campaign, Phoenix/Atlanta/Dallas ad set, Feed/Reels/Stories placements
Approval workflow

Configure the Agent's autonomy.

Creative Agent can ship to Meta and Google without you. Most teams don't want that on day one. So pick your gate -every batch, every campaign, every brand, or none. Move it tighter or looser as trust builds. The audit trail stays the same either way.

Approval · Hatcher Bridal Studio Edit -6 creatives, 2 of 6 decided, audit trail and 'Why this batch' rationale visible

A workflow your team already knows.

Pick approvers by typeahead. Add a note. Send the whole batch in one move. Each approver sees the creative, the four lines of evidence, and a per-creative comment thread.

Rejections write back to Feather so the designer doesn't ship the same kind of miss next week. The audit trail stays on the creative forever.

The fundamentals

The Agent's playbook.

These aren't templates you pick between. They're the instincts baked into every task. Every creative the Creative Agent ships uses one or more.

Lumere · Hook hunt 7-day loop -five hook angles tested, $24 Trial Drop wins at 91 score

Hunt new hooks

Runs hooks and opening lines in tight cycles. The Agent surfaces the hooks your audience hasn't seen yet -before your live ones burn out.

Brooklyn Cold Brew source winner CR_30098 stretched into Austin, Slow Burn, and No Sharing variants -inheritance ROAS 2.84 on $84K spend

Multiply what works

Takes your highest-ROAS creatives and builds controlled variants. Same DNA, fresh expression. Every variant ships with the receipt of the winner it descends from.

Klar Finance Salaried 28-45 persona covered from 5 angles -Speed, Doc-free, Founder Origin, Rate-marker, Approval ease -all same week

Own a segment, end to end

Builds the complete creative set for one audience. Multi-hook, multi-format, multi-voice. The buyer sees your brand from every angle the brand can credibly own.

Maple & Co counter board over 30D -three moves spotted with Borrow, Skip, and Counter decisions per pattern

Never miss a rival move

Watches the competitor set in the background. New angle from a rival, and the Agent has both the borrow and the counter ready by next batch.

Hatcher Bridal coverage matrix -Studio × Morning gap identified, CR_72118 queued to fill

Fill the gaps

Reads every angle live across your creatives. Names what's not there -Studio × Morning, Founder-led, Value-comparison.

Spoke 350 · 2025 Demand Calendar -three peaks pre-loaded for Memorial Day, Independence Day, and end-of-summer commute

Beat the calendar

Knows your category calendar -Memorial Day, July 4, end-of-summer. Creatives queued before demand hits. Inventory never catches you empty.

General-purpose creative tools vs Hawky

Other tools generate.
Hawky operates.

Most tools ship one weekly drop of N statics and call it a day. Hawky splits work the way your team already splits it -by product, geo, audience, season. Every creative cites the competitor pattern it borrows or counters. Every batch goes through real approval. Or none, if you've handed it the keys.

Dimension
General-purpose tools
HawkyTHIS
Cadence
One weekly run · N statics for the whole brand.
Multiple scoped tasks. One per product, geo, audience, season.
Review surface
Concepts and storyboards. You imagine the finished ad.
Finished, on-brand creatives. Ready to launch.
Rationale
Cites past brand winners only.
Brand winners + competitor patterns + portfolio gaps.
Approval
Solo approvals. Bookmark, needs-improvement, done.
Seat-level approvers. Email + Slack + in-app.
Inventory
No live inventory. Past creatives are out of sight.
Every creative, every state, forever. Generating to Fatigued.
Powered by FeatherDB

Every decision sits on FeatherDB.

FeatherDB is the living context layer underneath every Hawky task. Brand kit, past winners, competitor patterns, performance reads. It's the reason the rationales are data-driven, not vibes-driven. Every creative the designer ships is grounded in something FeatherDB already knows.

Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.

Performance Marketing Lead, Performance Marketing
at The Man Company

Creative performance

50%

Faster iteration cycles

Read full story
The Man Company

Frequently Asked Questions

How many tasks can a brand run?

As many as you want. We've seen teams run one per product, one per geography, one per audience, and one per festival window. The rail wraps once you hit eight or so.

What platforms does it launch to?

Meta and Google. Approved creatives push directly into the ad set the task is bound to. Connect both during onboarding.

Does it make video?

Statics today. Video is the next major release.

Who approves creatives?

Whoever you pick. Seat-level approvers receive batches by email, Slack, and in-app. They approve, request changes, or reject per creative.

What happens to rejected creatives?

The rejection note writes to Feather. The task that made the creative won't ship the same kind of miss next week. Brand-wide rejections roll up if the same issue happens enough times.

Hire your first AI Creative designer

Connect Meta and Google. Upload your brand kit. Create your first task. Get creatives that read like your team made them, only sharper.