AI-Native Agency Hiveminds Reduced Client's CPL by 27% using Hawky
Hiveminds was spending 160+ hours per brand per month on manual creative analysis before Hawky changed the economics of running performance at agency scale.
The Challenge
Hiveminds was running performance campaigns for multiple brands simultaneously. The manual work of monitoring competitor creatives, identifying fatigue signals, and recommending creative refreshes was consuming over 160 hours per brand per month. At agency scale, managing ten or more brands, this was an existential bottleneck. The team could not grow client count without either burning out or compromising on analysis depth.
The Solution
Hawky's Command Center gave Hiveminds a single view across all client accounts. Competitor creative monitoring surfaced what was working in the market before the team had to guess. Fatigue signals were automated, so the team received alerts the moment a creative crossed decay thresholds rather than catching it after ROAS had already dropped. Creative refresh recommendations came with the analysis, not after a separate review cycle.
The Results
Client CPL dropped 27% across campaigns, driven by faster creative refreshes and smarter spend allocation informed by competitor intelligence. The 160+ hours per brand per month of manual analysis collapsed to a fraction of that. Hiveminds was able to take on more clients without adding headcount, fundamentally changing the agency's unit economics.
“Hawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.”
Abhishek UpadhyaSVP Digital Strategy, Hiveminds
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