The Man Company Doubled Creative Performance and Cut Iteration Time by 50%
The Man Company's performance team used Hawky to identify winning creative patterns and escape the guesswork of designing in the dark.
The Challenge
The Man Company's design team was producing creatives without a clear view of what actually drove performance. With high spend on Meta and Google Ads, every creative decision felt like a guess. The team called it 'designing in the dark'. They could see aggregate ROAS but had no visibility into which specific elements (hooks, visuals, CTAs) were earning results and which were quietly draining budget.
The Solution
Hawky gave the team element-level visibility into every active creative. Hook performance, visual engagement, and CTA effectiveness were scored independently, so the team knew exactly which component of any given ad was working. Fatigue alerts caught decay before ROAS dropped, and AI-generated variants were built directly from winning patterns in the account.
The Results
In three months, creative performance doubled. Iteration cycles dropped by 50% because the team stopped rebuilding whole creatives and started fixing only the element that was fatiguing. Campaign launch velocity tripled as the pipeline of AI-generated variants kept pace with testing demand. ROAS improved 33% without increasing spend.
“Hawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance, and we build from there.”
Chirag AroraSenior Graphic Designer, The Man Company
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