Univest Achieves 20% CTR & Conversion Boost with Hawky in Just One Week
Univest's growth team needed faster creative testing cycles and clearer signal on what was actually driving performance across their paid campaigns.
The Challenge
Univest's growth team was spending significant time manually pulling performance data across Meta and Google Ads, trying to identify which creatives to pause, which to scale, and what to build next. With 300+ active creatives running weekly and 100+ elements per creative to evaluate, the volume of analysis had outpaced what the team could handle. Decision cycles were slow and the signal-to-noise ratio was poor.
The Solution
Hawky's Copilot replaced the manual analysis workflow. Instead of downloading reports and building pivot tables, the team typed questions and got instant answers: which creatives are fatiguing, which hooks are outperforming, which audiences are saturating. The Copilot generated platform-optimized creative variations directly from winning patterns, cutting the gap between insight and execution.
The Results
Within the first week of using Hawky, Univest saw a measurable 20% lift in CTR and conversions. Analysis time dropped by 80%. The hours previously spent building performance reports were redirected to testing and scaling winning ideas. The team now reviews 300+ creatives weekly in a fraction of the time it previously took.
“In just one week with Hawky, we saw a 20% boost in CTR and conversions. The platform gave our team the creative intelligence we needed to move faster without sacrificing depth.”
Dinesh AroraSVP Marketing, Univest
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